EFD Creative brings a combination of creativity, professionalism and years of design and event-planning experience to make the day uniquely yours. EFD Creative understands that you want your event to exceed expectations and create wonderful memories. Our ability to apply the best design elements and artistry to help you achieve that special look and feel is what sets us apart. EFD Creative has trademarked the name The Wedding Brander™. Branding Weddings is our specialty!
Award-winning planning and consulting firm dedicated to exceeding clients' expectations. Specializing in working with planning from long distance as well as locally. We ensure that our couples feel welcome from the initial call right through to the honeymoon, and we even sprinkle in some surprises along the way. Our goal is simple...educate and inform our couples about the choices and options available so that they can make the decisions that are right for them.
We are a full-service wedding planning company with extensive special event experience and design. We are dedicated to creating memorable one-of-a-kind experiences that flawlessly capture each couple’s very personal aspirations and unique style. We take pleasure in custom designing each event for our exceptional couples. Our goal is not only to smoothly execute stunning weddings, but also to create an enjoyable experience for our clients during this exciting time of their lives.
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EFD Creative – Event Planning & Design has been Honored For Excellence With 2017 WeddingWire Couples’ Choice Award®
Boston, MA – January 13, 2017 – WeddingWire, the leading global online marketplace for the wedding and event industry, announced EFD Creative – Event Planning & Design as a winner of the esteemed 2017 WeddingWire Couples’ Choice Awards® for Wedding Planning in New England!
The Couples’ Choice Awards recognize the top five percent of wedding professionals on WeddingWire who demonstrate excellence in quality, service, responsiveness, and professionalism. The prestigious awards are given to the top local wedding professionals across more than 20 service categories, from wedding venues to wedding photographers, based on their professional achievements from the previous year.
The WeddingWire Couples’ Choice Awards winners are determined solely based on reviews from real newlyweds and their experiences working with EFD Creative. Award-winning vendors are distinguished for the quality, quantity, consistency and timeliness of the reviews they have received from their past clients.
“The Couples’ Choice Awards’ ninth year features one of the most impressive groups of dedicated and acclaimed wedding professionals yet,” said Timothy Chi, CEO, WeddingWire. “It is our honor to work with high-caliber merchants, such as EFD Creative, who not only make a couple’s big day possible, but also contribute to the more than 2.5 million U.S. reviews represented on WeddingWire. We congratulate all of this year’s winners on their achievements.”
As a Couples’ Choice Awards® winner, EFD Creative is highlighted on WeddingWire, which is comprised of more than 200,000 wedding professionals in the U.S.
EFD Creative is thrilled to be one of the top of planning & design in New England on WeddingWire. “We would like to thank our past clients for taking the time to review our business on WeddingWire. We truly value all of our clients and appreciate the positive feedback that helped us earn a 2017 WeddingWire Couples’ Choice Award.”
We love working all over New England and the Berkshires is truly a special location for family and friends to gather for a unique wedding experience.
Below is an excerpt from the blog…
From EFD Creative – Event Planning & Design… One of our favorite locations is the Berkshires, which is why we were so thrilled to be part of Isabella and Marcus’s wedding in Lenox, Massachusetts. The celebration took place in the original home of American author Edith Wharton. The historic mansion, known as The Mount was personally designed by the renowned author. The romantic and sweeping grounds offer a picturesque view from the patio of the 1900’s style country home. The couple’s ceremony and cocktail reception were set within the property’s perfectly manicured gardens and their guests were treated to an exquisite dinner on the patio. Friends and family danced the night away inside the mansion. The excitement and love that was present on the couple’s wedding day was palpable. Their wedding was one of our most memorable events of the summer!
From the Bride… Marcus and I met and fell in love in Boston when he was at Harvard and I was at Wellesley. We both grew up out in the country so we knew we wanted our wedding set somewhere surrounded by nature. After hearing about The Mount, on a lark we drove out to the Berkshires to see it for ourselves. Winding through the majestic woods as the great estate came into view, we knew we had found magic! From the gorgeous house set above rolling hills to the stairs cascading down to the shaded, formal lime walk, we felt like we had entered another world. The historical significance of Edith Wharton (renowned designer and first woman awarded a Pulitzer Prize in fiction) went perfectly with the theme I had in mind: powerful and elegant.
Finding my dress at first seemed impossible – nothing was quite right. At a madhouse trunk show of a favorite designer, Sottero-Midgley, I was ready to give up in despair when one of the designers offered to help. Instead of telling her what I wanted the dress to look like, I did my best to describe how I wanted to feel in it – and that I didn’t want it to overwhelm or be overly feminine. She went away and came back a few minutes later with what turned out to be the perfect dress. A priority for the bridesmaid dresses was that we wanted the bridesmaids to love them. The silver-sequined Sorella Vita dresses were a huge hit that matched the elegance and glamour of the estate and were the perfect counterpoint to my crystal-covered gown.
The overall palette ended up being a lot like my wardrobe: charcoal gray, silver, white, and blue. The blue was added through beautiful woven tablecloth linens, candle tapers, cocktail hour flowers, and ribbons. The flowers and flower girl dress added a touch of peach and warmth. Food tasting was by far the best experience of all the planning, and Mezze was amazing. They put on a phenomenal spread for us and even agreed to do mini tomato soup and grilled cheese appetizers. My biggest regret on the wedding day was that Marcus and I were too busy to eat much of the food, but the guests raved about it!
I worked closely with my mom on design decisions, trusting her to help turn my vision into reality. We had the good fortune to work with great vendors every step of the way. We found photographer Ruth Eileen on Style Me Pretty! We love her luminous, humble style. She was a joy to work with and we treasure the photos she captured. Singer Veronika Jokel was another favorite with her gorgeous voice and genuine friendliness – everyone loved her! Edna Dratch-Parker of EFD Creative, Crocus Hale Flowers, Julie Seitel Lighting, and Linda Stripp with Mezze Catering were consummate professionals. Videographers Harris and Company – a husband and wife team – were fantastic. And our hero among the vendors was Kasie Blanchette of EFD Creative. We could not have survived the process without her and we credit her for making sure that everything was in place for the day to unfold smoothly.
One of my favorite moments was right after the ceremony when Marcus and I went up to the house to have a moment alone before heading to the cocktail hour. What I wanted most from this day was for it to be powerfully full of meaning, and it was when we were alone for the first time as a married couple that I was able to let go of all the “doing” and experience the “being.” All the details and planning had been done to create an experience, and we were able to take a deep breath and take in the meaning of the day. The feedback from guests was that in spite of the glamour of the location, the wedding had a simplicity and seamlessness that allowed people to totally enjoy themselves. And we did too – it was a great day to be married and one I will never forget.
Below is an excerpt from the blog…
There is no denying it, a wedding in Newport is always magic, but when it takes place at the stunning OceanCliff Hotel with EFD Creative – Event Planning & Design at the design helm and Allegro Photography behind the lens, everything just gets that much more special. Not a detail was missed during this elegant day, and it’s all waiting for you right here. See even more in the VAULT.
From EFD Creative – Event Planning & Design…It was an honor to be part of Sally and David’s Thanksgiving wedding weekend. The goal was to create a warm and intimate atmosphere, and the Ocean Cliff Inn was the perfect location. With the property privately tucked away from the road on one side, and the water views on the other, it was exactly what the couple wanted to create a home style personal environment.
For the overall design we wanted to take advantage of the beauty of the Inn and incorporate the couple’s personal touch on the day. Blues combined with golds and flowers to compliment, together it created an overall beauty that was highlighted throughout with candlelight.
When you entered the venue you had the experience of being in your own personal home and having this wedding on the Thanksgiving weekend – it truly made it feel like it was a home away from home.
From Allegro Photography…Sally and Dave chose to celebrate their wedding in Newport right after Thanksgiving with two days of spectacular events. The timing was perfect for their family and friends and everyone enjoyed gathering together in this beautiful locale.
As photographers, we figured there was no chance of us getting outside for photos at that time of year. But Sally and Dave had great luck- the weather on Friday (part 1 of their festivities) was gorgeous. We were able to do their first look outside overlooking the water as well as their couple portraits and family portraits. As the day turned to night, we were treated to even more beauty- from a spectacular sunset during their wedding vows to the warmth of candlelight for their reception.
EFD Creative’s Edna Dratch-Parker – The Wedding Brander™ – Featured on Style Me Pretty – Wedding Branding TipsJan 31 2016 ·0
Our passion at EFD Creative is the world of WEDDING BRANDING and we love personalizing each event!!! Style Me Pretty has shared below tips from EFD Creative’s Edna Dratch-Parker, The Wedding Brander™
Learn more about wedding branding and how we approach the art of weddings…
Every single bride wants her wedding to be unique, to really represent her and her hubby to a tee. But with all the ideas and inspiration out there, how do you capture “you”? That’s when Edna Dratch-Parker, the “Wedding Brander™” of EFD Creative – Event Planning & Design comes in to save the day. She guides couples through the journey of branding their wedding, pulling in different layers of details to tell the whole story of who they are as a couple. So let’s learn how to put your own personal stamp on your special day with her tips below!
Written by Edna Dratch-Parker
The Wedding Brander™
1. Start the Conversation:
Create a list of each of your visions for the wedding, including your top likes and dislikes. I always like to ask my couples – how do you want to express yourself, what experience do you want to give your friends and family? It sounds simple, but creating a list of your individual visions is critical to successful branding, because then you have a place to start from and find common ground. This is the foundation. Once you nail this, design decisions become a lot easier.
2. Create a Logo:
Logos are the perfect place to start because the way they look can be very telling about how you feel as a couple. It’s often one of the first designs we work on when branding a wedding, because it solidifies how a couple wants to identify together. The design represents a mood, from being very modern and cutting edge to traditional – and is a great way to quickly evoke a feeling or send a message. They also become your family crest, something you can use throughout your life as a symbol of your union. Logos are great to pepper throughout the entire wedding journey from Save-the-Dates to invitations to thank-you notes and more. You can add them to favors, the cake and signature drinks signs. It’s a fun way to set the tone and creates continuity.
3. Create a Pinterest Page:
More often than not, couples have many competing and often abstract ideas for their wedding. Creating a Pinterest page is a great way to distill those ideas down in a visual and tangible way. Pin what you like, but also pin what you don’t like. Once you can see the different design elements – flowers, cake, linens, etc. – a collage of your vision emerges. Then it becomes much easier to talk with your partner and collaborate on ideas that can help create your story. Do all these design elements speak to a whimsical feel? Fun and carefree? Or are you your leaning toward a more modern look? Sometimes it’s not always clear until you see it visually on a Pinterest board.
4. It’s all About the Details:
Branding doesn’t have to be about making a big splash (unless that’s what you want!). What’s most important is to remember it’s about layering your “branding” throughout every aspect of the wedding. From the colors to the choice in linens to the centerpieces – even the how the menus are presented. Sometimes the most subtle touches speak the loudest. Everything together creates the impact.
5. Remember Your Message:
The whole goal is to think about what you want to express. This is your platform to share with the world not only who you are, but what is important to you as a couple. If your focus as a couple is on family and tradition, then it’s critical to remember that’s the story you’re telling – and to express that in the designs, presentations, activities and customs that encompass the wedding process. This is really important, so don’t lose sight. It’s easy to say, “oh, I love that “thing’” – but you have ask yourself, is that really a part of your story, what you want to share? Because if not, then save that for another occasion and stay focused. You won’t regret it!